Wednesday, June 23, 2010

4 Steps to Lower Your Shopping Cart Abandonment Rate

The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should.

Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction. While that statistic is probably influenced upward CoMA Cheap Bags by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by not focusing on their shopping cart. Fortunately, by taking a few relatively minor steps, you can vastly decrease your shopping cart abandonment rate.

Fewer Steps are Better

This mantra is as old as e-commerce itself. By forcing your customers to go through multiple pages you will assuredly see some attrition. You should ask yourself, is all the information I am collecting absolutely necessary? Is there another configuration that would reduce the number of steps my customers will face? Surprisingly, however, this is probably the last step that you should take. Unless your process is particularly laborious, empirical studies indicate that this will likely affect your attrition minimally for the cost and effort required. So, I am not saying not to reduce your checkout steps, but only that you should prioritize the other steps above this one.

Progress Indicators

In both e-commerce and brick and mortars, the single biggest inhibitor to conversions is uncertainty. This is certainly easy to imagine when you consider some brick and mortar examples. BestBuy stores have transitioned to a single line for all of their cashiers rather than having customers pick a cashier to line up in front of. Why? The answer is simple, uncertainty hurts conversion rates. Humans have an instinctual desire to know what is coming ahead. By including a progress indicator at each and every step of the checkout process you will see some remarkable increases in customer retention. Even if you have a 10 step checkout process, letting customers know where they are along the process will ensure a much greater number of completions.

Pictures, Pictures, Pictures

Shoppers respond to sensory stimulation. People like to take things off the shelf and inspect them. Because that option isn't available for e-commerce sites, you need to compensate for this deficiency as best as possible. One way to ensure better conversions is to include pictures not only in the store but also in the cart. Shoppers, especially those new to e-commerce want to verify and re-verify that they have made the correct choice. Many of these customers are lost if you force them to use their browser's back buttons to do so. By placing a picture of the item to be purchased within the shopping cart, much of this need is alleviated, meaning lower abandonment for you.

Provide Total Cost Estimates Early

One of the most overlooked concerns of customers is their distrust of e-commerce sites when it comes to shipping. Maybe it's the years of telemarketers selling garbage products for close to nothing and then making their profit on the shipping. Whatever the reason, it is important to allay fears of hidden costs as soon as possible by providing your users with a total cost estimate earlier rather than later. Is there something to be said for bringing the customer in with a low-ball lead price? Yes. But after the leader it is important to let customers know what they are really paying as early as possible so as to give a few moments to acclimate to the increase.

Tuesday, June 15, 2010

Black is still in for the Winter

Black is back and bigger than ever and are appearing a darker and more elegant versions of the spring and summer fashion styles. Thicker fabrics abound with wool replacing gauze and sleeveless fashions becoming full blouses.

Denim is still as popular as ever and available in an infinite number of styles and sizes and there are many other styles brand new for this year.

Black has been brought back by designers renewing the statement that black remains chic and calling for tall boots with no showing of skin in freezing weather. Black is being seen in many fashions this fall from dresses to handbags and other accessories. The New Black offers much more choices in fabrics and styling to escape the basic black of the past.

Mix and match different fashion trends to personalize your look and add jewelry, color, and layering to create your own style.

For colors, the azures and turquoise pastels have evolved to deep teals and deep browns and rusts with burnt orange and ginger accents are must haves along with other nature colors.

A trend has begun back to the romantic era with lots of sheer blouses combined with lace, ribbon and large puffy sleeves in black, white and prints, looking perfect under fitted velvet jackets.

Full skirts have a completely new look this season combined with a fitted jacket and tall boots for a sexy romantic look.

Remember this fashion hint; combine a full item with something slim so that you don't look sloppy.

The sexy, tall knee high boots are back this fall and are the footwear of choice with everything from skirts to gauchos. Flat heels are in this season as well.

Big oversized bags are very popular this year and are another must have for this fall season. There are many luggage sized bags, but the best is just a bit larger than normal.
Especially hot are large bags with flashy materials such as gold lame'.

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Monday, June 14, 2010

Steps to a great SELF-ADMINSTERED SCALP MASSAGE

A SELF-ADMINSTERED SCALP MASSAGE is a great way to enhance hair health. Scalp massages not only feel good, they enhance hair health by improving circulation and allowing more blood to flow to the scalp area. This eventually leads to shinier, healthier hair.

The first step is to decide if you want to use scalp oil. The best oils for a SELF-ADMINISTERED SCALP MASSAGE depend on your needs. First, choose an oil such as olive oil, sweet almond oil, or jojoba oil to use as a base. Then, pick the appropriate essential oils. For example, tea tree and lavender are often used for dandruff, rosemary and peppermint are sometimes used for hair loss, and chamomile and rose are often used if you are experiencing excess dryness. For each tablespoon of base oil you use, add two drops of essential oil. For each tablespoon of base oil you use, add two drops of essential oil.

The next step to a successful SELF-ADMINISTERED SCALP MASSAGE is to brush your hair. This helps detangle the hair, adds some shine, and loosens any flakes that are attached to the scalp. The best brush to use before your will depend on your hair type. Long, straight hair requires a different brush than short, curly hair. Bend from the waist and brush your hair upside-down. This improves scalp circulation and helps give the hair more body.

To begin the SELF-ADMINSTERED SCALP MASSAGE. Place a small amount of the scalp oil on your fingers. Bend from the waist to allow MORE BLOOD FLOW TO SCALP. Touch the pads of your fingers firmly to the scalp area near your temples. Massage in a circular motion your hairline gradually working your way around the entire scalp. Add more oil to your fingers when necessary.

After you use all the oil, warm a dry towel for a few seconds in the microwave and place it on your head. Let the oil set for at least ten minutes. Try not to do anything during that time. Just lie down, close your eyes, and listen to relaxing music. This allows the oils to absorb into your hair and scalp to give it added moisture.

When ten minutes are up, you will need to shampoo and condition your hair to wash out the SELF-ADMINISTERED SCALP MASSAGE oil. Gently brush your hair first to release any tangles. When you shampoo, keep in mind that you may need to lather up twice to get rid of all the oil. Follow up with a moisturizing conditioner. If your hair and scalp are extremely dry, leave the oil in overnight and shampoo and condition your hair in the morning.

Try to perform a SELF-ADMINISTERED SCALP MASSAGE once a week. If done regularly, you will notice that your hair is shinier and stronger and has a lot more body. You may want to vary the essential oils as your needs change. Just make sure to do your research. Some essential oils may be harmful and/or cause allergic reactions. Also, certain oils are not to be used if pregnant or nursing.

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Saturday, June 12, 2010

Color Contact Lenses - 7 Things You Need to Consider Before Buying Them

Color contact lenses can really brighten your look and your life, but selecting the perfect pair is not as easy as it sounds. We will tell you everything you need to know about color contacts.

1. Are your eyes light or dark?

When deciding what color contact to buy, take into account the natural color of your eyes. If your eyes are light and you want to brighten their natural color, go for enhancement color contacts. Enhancers look more natural on light eyes. However, if your eyes are dark or you want a dramatic change, look at opaque color contacts.

2. What kind of change do you want - a dramatic effect or a slight change?

Some color contact lenses are brighter than the others. The brightest hues, like Freshlook Colorblends True Sapphire, are best for parties, when you are also going to have evening make up. For work, on the other hand, you might prefer lenses that aren't so vivid. These rules are not set in stone, of course, just make sure to consider how bright a lens you want before making your purchase.

See pictures of colored contacts by most popular brands

3. Think about comfort as well as the look

Go for well-known brands of contact lenses, so your lenses feel as good as they look. You can get disposable (weekly and monthly) as well as traditional (annual replacement) color contacts. Which is best for you depends on how often and for how long you intend to wear your color lenses. If you are going to wear them every day and all day long, it is better to buy disposable lenses, like Acuvue 2 Colors or Freshlook. Replacing the lenses often won't let protein deposits to build up on them and the lenses will feel more comfortable.

On the other hand, if you only want to have those perfect blue or green eyes occasionally, annual replacement color lenses would serve your purpose.

4. You need a prescription to buy color contacts

All contact lenses, including color ones, are considered medical devices. So, whether or not you need vision correction, you will need a doctor's prescription to buy color lenses. Color contacts are not "one size fits all", and even if you have perfect vision your eye doctor has to measure the base curve of your eye.

Most famous brands of color contacts are available in plano (no correction power) as well as with plus and minus powers. But if you have an astigmatism your choices are very limited; so far only Freshlook offers toric color contacts.

5. You can get free trial color contacts from your doctor

Most doctors can offer you a trial pair of color contact lenses. Of course, he or she won't let you try many lenses, so you should have some idea about brand and the color you want before you ask your doctor for a free trial pair. Many people are searching for free trial color contacts online. However, since color lenses are medical devices, the only place you can get them is an optometrist's office.

6. Compare the prices at several shops

You probably already know that the best way to save on color contact lenses is to buy them online. However, online prices differ from shop to shop. After you have selected the exact lens you want and visited your eye doctor for a prescription, check the prices for your lenses in several shops. You should also take the shipping charges into account.

7. Be prepared to care for your color lenses properly

If you already wear corrective contact lenses, you probably have guessed that color contacts would require similar care. If you want to buy non prescription color lenses purely for cosmetic purposes, you will still have to look after them properly. Don't be scared, this is not hard and take only a few minutes. When giving you a prescription, your doctor should show you how to put the lenses in, take them off, clean and store your contacts. If he or she doesn't, make sure to ask. Then all you need to do, is not to forget to clean your color contacts every time you take them off.

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Womens Plus Size Clothing Style Guide

For an effective and easy shopping experience for a plus size woman we recommend the following advice. Hopefully this will give women a carefree way to buy clothes that are beautiful, stylish and look great.

Buy clothing that is comfortable and makes you look your best
Ditch the sweat pants and slacks and trade in for clothes that are just as comfortable and will accentuate curves and heighten style. Choose shoes that are comfortable and if you want wear shoes with a heel, as these will make the person feel taller and stand up straight which means a great posture too. Keep in mind the colors you prefer when selecting clothes. Take note of styles that flatter and fit your shape. Look for similar fabrics, styles and shapes when shopping. For a comfortable bra, get refitted when buying a good selection of new bras as the shape can change over time and different requirements may be sought after. Wear a boatneck style top to highlight your shoulders and neckline and will also contour the waist. Avoid this top is you have broad shoulders.

Large handbags are best when buying new accessories. They will flatter shape and carry your daily items easily. Strapless bags can stop the bag brushing the body if this is what is preferred. Avoid clingy clothes that will distort your figure and avoid baggy clothes for the same reason. Choose clothes that accentuate the bust with V-neck tops and also light fabrics are great for creating a stylish, breezy look. Create an interesting look by wearing tops and bottoms with the same shade of color but with different fabrics. This will create a clean lined look that will contour your body shape. Enhance the bust with bright color shirts and create curves around the hip with dark pants and skirts. Match shoes and pantyhose with the same shades of color for a great look with pants or skirts.

Contour your shape with clothing
Vertical lines can add shape and definition in the top half of the body. This can be done with a cute cardigan or blazer with undone buttons; this look will also lengthen your shape. Avoid horizontal lined clothes as this makes the body appear wider. Use vertical lined clothes to heighten the body. Balance the look of the body with skirts that are knee length or longer. With fashion in mind, avoid the latest craze of wide belts as they will cut the figure in half and distort the clothing. An undergarment will create smooth bodylines under the clothes and keep you warm.

Classic fashions for your wardrobe
A wrap styled dress is great for all body shapes and figures. They are sexy and very stylish as they wrap the body and accentuate the best features. Wrap skirts is very sexy and can be work night or day. Pants designed with bootleg cut in a dark wash are very versatile and can work any shape. For a flattering cut, bootleg or wide leg jeans or pants are recommended. Black is a great color for a coat as this color works with just about all other colors. Skirts with a quarter length cut are great for a formal occasion. Tailored jackets work great with dresses and pants. For a slim look, try skinny shouldered jackets. Accessories are great for adding style to an outfit. Try belts, jewellery and scarfs that will keep you warm and looking great.

Every wardrobe should have most of the following items for a great recipe for a very fashionable and classic look.
Two pairs of pants and two skirts; with one in a print or check and one in a solid color. Two simple tops with one in a solid color and one in the same print. Four tops in the colors which work best with the solids and one jacket in a solid color or simple cardigan. With all of these items in no time you will have a timeless and perfect look. Create a new and exciting look each day by mix and matching items. Keep the clothes to three basic colors if you want your accessories to match with your wardrobe. Choose quality clothes rather than quantity, this enables you to have a wardrobe that will last longer and include styles that will look great with years to come.

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